SodaHead

Celebrity Interviews at MTV VMA's

Online video syndication of celebrity interviews tied to online polling at the MTV Video Music Awards. 22 shorts starting Ross “the Intern” Mathews interviewing stars like: Nelly, Ludicris, Akon, Joss Stone, Brody Jenner, and many others. Doubled online registrants to SodaHead.com in first month of campaign, quadrupled online traffic to site within 2 months.