TV Guide Network

I Dreamed a Dream: Susan Boyle

red TANGENT was tasked to generate awareness and tune-in to this exclusive North American telecast of the: "I Dreamed a Dream: The Susan Boyle Story" on the TV Guide Network on December 13, 2009.

Results:
- Digital outreach plan reached over 10,000,000 potential viewers in 2 weeks
- Fan pages on Facebook, Twitter, MySpace, as well as targeted blogs and news stories were offered exclusive preview content and encouraged to pass along
- 4.8 million people watched on 12/13/09 making this the No.1 rated special in the network's history.

Full story here: via TV Guide Network