UFC

Ongoing PR campaigns

Ongoing online PR campaigns tied to generating buzz among targeted online communities and designated “Influentials”. Massive syndication of video clips across popular video aggregation sites and MMA forums. From 2002 to 2008, red TANGENT has worked with the UFC to grow the brand from the fringe to one of the most popular sports among males 18-34. Spike TV’s “The Ultimate Fighter – Season 5 finale” was seen by more people than the final game of the 2007 NBA finals.