FX & Fox Television Networks

The Riches

Produced a series of online “Webisodes” featuring stars from the show, including Eddie Izzard. Exclusive partnership with Best Buy to promote the season 1 DVD release of the show tied to a custom microsite featuring weekly webisodes and a buy now opportunity. Online media plan with over 14% interaction rates across niche and mass media platforms. Google ad word campaign, online PR/Buzz, creative and strategic conception and execution. Led to strong Season 1 DVD release, off season show awareness, and generated new fans for season 2.