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Gerard LaFond Speaks at Phoenix AMA Luncheon on Web 2.0

The Phoenix chapter of the American Marketing Association hosted Gerard LaFond of red TANGENT on Feb. 27, 2008 for a talk on Word-of-Mouth Marketing for Web 2.0. The “Holy Grail” of marketing is Word-of-Mouth and now the Internet makes this a plausible marketing and advertising strategy. Yesterday’s dependence on mass marketing has become noise to today’s savvy customers. This discussion focused on how leading lifestyle brands are leveraging Web 2.0 opportunities to connect with new and existing customers.